sales funnels basics: The Good, the Bad, and the Ugly
http://collinqkfw352.jigsy.com/entries/general/10-facebook-pages-to-follow-about-one-funnel-away-challenge-pdf
The purchase funnel, or buying funnel, is really a client centered promoting design which illustrates the theoretical buyer journey toward the acquisition of a service or product. In 1898, E. St. Elmo Lewis